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Strategy & Growth Services
STRATEGIC PLANNING
Develop adaptive strategies to prolonge success in a dynamic world.
Overview
Strategic plans define the long-term direction, focus areas, strategic objectives, projects, and priorities to ensure short-term returns that realize long-term strategic goals.
DeepThink helps organizations with their strategic management and planning processes to make better decisions and execute them. We do this by understanding a client’s internal capabilities, understanding the changing market conditions, developing a shared vision, and defining aspirational and executable goals. DeepThink employs a proprietary strategy execution platform, through our partnership with Cascade Strategy, to continuously plan, manage, and track the progress of the strategic plans and boost execution.
Benefits
- Fresh outside-in market perspective
- Aligned vision, strategy, and plans throughout the organization
- Inspires teamwork
- High-level goals linked to strategy execution
- Strategy execution management platform
Challenges
A healthy business with continued growth requires a solid strategic plan and disciplined execution. A business without a well-laid-out strategic plan can find itself being disrupted or struggling to recover in times of crisis. However, developing a strategic plan, in general, isn’t considered the most glamorous thing about running a business and requires time from executives, visionaries, and employees. Traditionally the result is a static plan largely unknown in the organization and becomes obsolete after a short period. These issues are driven by:
No clear “Big Picture”
The lack of a well-defined compelling North Star leads to a loss of focus in strategy execution as investments in initiatives are not automatically linked to the organizational goals, leading to a lower return on investment.
Lack of alignment
Focus on day-to-day operations and siloed departmental views cause issues in the context of the “big picture,” aligning all department goals into a single corporate strategy, prioritization, and collaboration conflict.
Imbalance between Run and Change
Organizations fail to balance the Run and Change initiatives leading to too much focus on keeping the business afloat or innovation and growth. Additionally, this can result in employees lacking motivation and feeling underappreciated when day-to-day operations are not equally important to the North Star.
No measurements or KPIs
Strategic objectives lack the leading and lagging key performance indicators to track and measure progress and impact created over time.
Inadequate formulation of goals and objectives
Focus areas are plentiful, too vague, lengthy, and hard to remember. Objectives are not aspirational, concise, and SMART, leading to employees not knowing what they are working on and losing oversight.
Inadequate Translation of Market Conditions
Organizations focus too much on the short-term market developments, not considering and not anticipating potentially disruptive long-term implications of external factors.
No transparency and low engagement
Employees have no clear idea how they contribute to the plan or, far worse, have no clue about the strategic plan, its strategic focus areas, objectives, and the progress towards achieving the overall goals.
Our Capabilities
DeepThink actively works together with organizations, their teams, and employees in creating successful strategies:
Environmental Analysis
Build an understanding of the external environment to determine the potential impact of the competitive landscape, trends, and technological advances to adapt the plan appropriately.
Harmonize Purpose
Establish a shared understanding and aligned view of the organization’s mission, vision, and values.
Identify Focus Areas
Identify different focus areas to attain the organization’s vision statement to drive value and ensure its continued success in the future.
Develop Strategic Objectives
Define aspiring objectives that define precisely what the organization wants to achieve in the specific focus areas to achieve the shared vision.
Establish Metrics
Select effective and meaningful leading and lagging Key Performance Indicators (KPIs) that align with the organizations’ strategic objectives.
Determine High-Level Initiatives
Define the transformational programs, large projects, and innovation areas central to achieving the strategic vision.
Analyze Organizational Competencies
Establish an understanding of the available capabilities and competencies and those required necessary to execute the strategy and compete effectively.
Testimonials
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I've worked closely with Maurice on both commercial accounts as well as product development projects. The added value he brings to the table is his analytical skill to make complexity transparent to the people involved. At all times he will have a clear overview of the situation and a clear road to the finish. Furthermore, he's an integer and knowledgeable...
- CEO and founder Service area: Product Development