Is reageren op prijsverlagingen van een concurrent een must?

Prijzenoorlog in de elektrische auto-markt? Op 13 januari heeft Tesla aangekondigd om de prijzen van nieuwe auto’s wereldwijd drastisch te verlagen (Reuters). CEO Elon Musk waarschuwde al voor een wijziging van

8 tips for getting started with Product Portfolio Management

Product Portfolio Management (PPM) is a high-stakes process businesses master to manage their product lines. It’s not an easy feat, especially with a plethora of products to tend to at

Hoe blijft de Europese automotive industrie relevant?

Met de aankondiging van Sixt dat er 100.000 Chinese elektrische auto’s aangekocht zijn bij BYD is het voor BYD mogelijk om een vliegende start te maken in de Europese markt

How to balance your innovation budget and resources

Dedicating time and resources to innovation for your business is HARD yes – but here’s how we’ll remedy that situation for you Day-to-day business operations require a lot of your

How to improve your bottom-line, product development cycle, and go-to-market time.

The following tip will help improve your bottom-line, quality, product development cycle, and go-to-market time. Traditionally, products were developed to serve a large market segment with a similar need. Every

Employees your biggest asset but your biggest security risk!

Are organizations prepared to cope with a targeted cyber-attack in 2021? Organizations face a dynamic threat landscape, and an average of 64% of CISOs believe they are at risk of