At DeepThink, we provide business sparring and -coaching services for entrepreneurs, business- and product leaders. Coaching and sparring have gained a growing interest in the market, and both terms used interchangeably on the Internet, but are they the same?
Although both roles work closely with senior leaders and business owners, they are different in their way of working and anticipated outcomes.
A sparring partner’s focus is not on the individual’s personal goals but to think along with a leader in the business’s strategic context. A sparring partner is trusted and possesses broad business experience, and provides an external perspective. Together with a sparring partner, the leader can validate, reflect, or brainstorm on different challenges, like their future vision, strategy, organizational performance, and new ventures and think of strategies to overcome these challenges. Succesful sparring sessions spark energy and lead to new insights and potential business solutions.
When topics are more personal in nature, a business coach will make the senior leader aware of their characteristics and how they can use them to achieve their personal growth goals and realize their business objectives. A successful trajectory will lead to personal development and that of business results.
Whether you require coaching or sparring, ensure that your coach or sparring partner has the necessary experience, know-how, and skills. As you will be working closely, both of you will need to click together.